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Interactive TV News Round-Up (V): Pilat Media, Shazam, "Grey's Anatomy," Vevo, Lil Wayne

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--Pilat Media Launches Backend Management System for Multiplatform, Non-Linear TV Services
--Shazam's Shazam for TV ACR Technology Enhances Promotional Spots for ABC's "Grey's Anatomy"
--Shazam Teams with Vevo and Lil Wayne to Bring Shazam for TV to Music Video

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

North America

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